PDF Ebook Agile Marketing: Building Endurance for Your Content Marketing Efforts, by Jeff Julian
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Agile Marketing: Building Endurance for Your Content Marketing Efforts, by Jeff Julian
PDF Ebook Agile Marketing: Building Endurance for Your Content Marketing Efforts, by Jeff Julian
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Each year marketing teams are asked to produce more content than the previous year while reaching an audience that is always changing. To accomplish these requests, we need a new set of tools for managing the way we produce content. These tools should allow our team to monitor our strategy, organize the development of our content, and provide the internal metrics we need to show our executive teams the cost associated with developing meaningful content. We need to be more agile. For nearly 15 years, Jeff Julian has used Agile processes to manage hundreds of software projects. These projects scaled from small teams with simple web applications, all the way up to large teams creating mission critical systems for the enterprise. These tools have proven useful for managing projects that last over an extended period, deliver assets frequently, and adapt to the changes that occur in the business. Content Marketing, when viewed with the original intent of the phrase based on practitioners who have seen success with the model, has many core aspects that align with the Agile process. Since the launch of his online community in 2003, Jeff taught individuals and organizations how to use Agile planning tools to break up work, prioritize ideas, and deliver great posts based on the desires of the audience. In this book, Jeff will show you how to adopt these Agile Marketing techniques and build up the endurance of your Content Marketing efforts so you can deliver assets to your audience while maintaining a pace that you can sustain over time.
- Sales Rank: #1115559 in Books
- Published on: 2016-01-13
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .89" w x 6.00" l, 1.15 pounds
- Binding: Paperback
- 392 pages
About the Author
Jeff Julian is the Chief Marketing Officer for AJi, a digital agency based in Kansas City. Jeff has been helping companies, such as Microsoft, develop content strategies for over ten years after he launched one of the largest blogging communities, Geekswithblogs.net. He has been a web developer since 1994, a best-selling author of a book on content management system development, and a Microsoft Most Valuable Professional in XML and SharePoint.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Content Teams Should Check This Out!
By Andrea Fryrear
Jeff does a great job guiding content teams through agile marketing practices. If you're producing content and looking for ways to make it more productive and less stressful, I highly recommend that you check out this book!
1 of 1 people found the following review helpful.
Pain Relief for Content Marketing Chaos
By G. Davis
First, I have had the opportunity to meet Jeff, but we don't have any personal or professional connections. I was at an AMA chapter event where Jeff presented an overview of Agile Marketing. I was impressed enough to attend a day-long Agile Content Marketing workshop he lead/facilitated. My observations are:
1. Agile Marketing is a discipline that can help marketing departments with too much to do and not enough resources to get it done. It's a proven approach for success amidst chaos.
2. Jeff combines a passion for Agile Marketing with broad experience using Agile and a very practical approach to helping people begin using Agile techniques at work (and, for me, to help conquer my ADHD at home).
3. With Agile Marketing, Jeff effectively translates in-person training into book. form. I'd recommend this book to any one interested in learning a very valuable set of marketing management skills.
1 of 1 people found the following review helpful.
Jeff has created a step by step book for marketing ...
By Eileen Fisher
Jeff has created a step by step book for marketing teams to incorporate content into their marketing plans. Every marketer can benefit from the strategies in these chapters. Jeff's book will help you lay out a strategy to effectively reach your intended audience with a message they want to receive. Knowing your audience is emphasized greatly in this book - finding your audience, speaking clearly to them and at a rate in which they can consume it. Check out Agile Marketing - it is a worthwhile read!
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